Organisation

Consumer Brand of the Year Award

The Consumer Brand of the Year Award is bestowed upon a brand that has demonstrated unparalleled innovation, growth, and consumer recognition within the consumer goods sector.
Winner
Oatsu
Oatsu is the UK's pioneering dedicated overnight oat brand, redefining healthy and convenient breakfast options. What makes Oatsu unique is its exclusive focus on perfecting overnight oats, replicating the success of popular US brands like MUSH and Brekki. With a groundbreaking 45-day shelf life achieved through a specialized manufacturing partnership, Oatsu provides retailers with flexibility while reducing waste. In November 2024, the brand will launch the UK’s first high-protein ‘just add milk’ overnight oat mixes in exciting flavors, catering to the rising demand for nutritious, plant-based options.
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